Having had difficulty sourcing carabid species images, especially for larvae; I decided Tony presented a great opportunity as a model. Images could then be used for ID, reference, diagrams, extension, and promotion. The latter is very important. From the start it has surprised and delighted me how people have engaged with “Tony”, in the office and online! I have had lots of questions, so it has furthered understanding and appreciation of carabids and beetles more widely. Also I have got some new beetley contacts too.